I know I'm late in pointing this out and I'm sure you'll think it lame of me to be drooling over this, but Sony is promoting a line of 007 branded products in conjuntion with the Casino Royale movie. If memory serves, all of these products are used prominently in the movie along with limited edition silver Cyber-shot camera phones from Sony Ericsson. Sony is even offering bundles that come packaged in a "sophisticated aluminum attaché case." Sweet!